The Home Of Games User Research
We’re leaders in games user research and player insight – shaping how the industry understands players.
Games User Research is pushing the games industry forward.
As trusted educators and advocates, we run training for some of the world’s biggest games companies, regularly speak at industry conferences, teach the next generation of researchers, and have written best-selling books on games user research and setting up research teams. Our monthly how-to guides are ready by thousands of games industry professionals.
Our commitment to making player insight accessible directly informs our consultancy and playtesting services. We work with developers and publishers to understand players, improve gameplay, and support confident design decisions – from early concept testing to large-scale usability studies.
Our clients tell us we’re a joy to work with. Maybe it’s our focus on turning insight into action, or how much we care about helping teams make better games – but mostly, we believe being good people is good business.
We’ve supported hundreds of titles across all major platforms and bring deep insight into player behaviour across the UK, North America, and key European markets. We’re proud members of UKIE and BAFTA.
About Steve Bromley
Steve Bromley is one of the world’s best known games user researchers, with a long history of helping teams use player insight to create successful games.
With over a decade of experience supporting studios such as Guerilla Games, Media Molecule, Roll7 and Jumpship, he works with publishers, platforms and medium to large studios to transform their game development process, and build research strategies that combines player data with creativity. He works from ideation to post-launch to reveal the true motivators that are genuinely driving players behaviour, inspire game design decisions and help games come in on budget and on time.
Prior to this he was a senior user researcher for PlayStation and worked on many of their top European titles, including Horizon Zero Dawn, SingStar, the LittleBigPlanet series and the PlayStation VR lineup.
Steve Bromley started the IGDA’s Games User Research mentoring scheme, which has linked hundreds of students with industry professionals from top games companies such as Sony, EA, Valve, Ubisoft and Microsoft. He wrote the bestselling book How To Be A Games User Researcher to share the expertise needed to run high impact research in the games industry. He also wrote the bestselling book Building User Research Teams, and helps teams build impactful research practice in-house.
He is a regular speaker at games industry conferences and on podcasts about games user research + playtesting, and has been recognised as a member of BAFTA.
About Emma Taylor
Emma is a passionate and skilled user researcher with four years of experience helping game developers create better player experiences. Specialising in mobile gaming, she brings a strong track record of designing and running research studies that deliver clear, actionable insights.
Emma has extensive experience conducting research with children, ensuring that younger audiences are truly understood and included in the development process. Her background working across the cultural and education sectors has shaped her expertise in engaging diverse audiences and communities, bringing thoughtful, inclusive approaches to every project.
Emma grew up on classics like Crash Bandicoot, Spyro the Dragon, Disney’s Hercules, and Harvest Moon, and is committed to helping studios create titles that players will love – across all ages and platforms.
Supporting Publishers, AAA and Mid-Size Studios
Most of our work is under NDA. However Steve Bromley is credited for leading research studies for many titles from his time at PlayStation, including:
Other titles he is credited on from this time include:
We continue to work under NDA with AAA, AA and indie studios on PC, Mobile and Console games.
Interested in working with us?
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