Games User Research With Impact

Reliable and impactful qualitative and quantitative research that will unlock confident decision making for your team.

The boutique games user research agency, led by industry-leading expert Steve Bromley.

Book a no-pressure initial consultation
GUR Training

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Running impactful research that makes games better

Recognise the value of understanding your users, finding player experience problems and iterative development – but just lack the time?

Looking to build internal user research expertise and confidence?

Need to align your team behind the right creative direction for your game?

Work with Steve and his team to evaluate your game through research or playtesting, train your team, and develop your game’s research strategy – making a game you are confident players will love.

Work with a recognised industry expert

With over a decade in the games industry, Steve Bromley has helped publishers, platforms and studios of all sizes to transform their game development process, run reliable games user research studies and build a product strategy to combine player data with creativity.

As a recognised Games User Research leader, Steve applies scientific and psychological expertise to remove the bias from traditional playtesting.

By combining qualitative and quantitative research methods, investing deeply in participant recruitment, and drawing upon over a decade of industry experience, working with studios such as PlayStation’s London Studio, Guerilla Games, Media Molecule, and many others still under NDA, I work with trusted partners to run studies from ideation to launch, create conclusions you can trust, and ensure your game achieves its potential.

A few of steve's games

Games User Research Support Throughout Development

From defining your players and iterating your early prototypes to optimising FTUE and retention, games user research will help build internal alignment and unlock confident development throughout development.

Qualitative and Quantitative Research

Test your game with real users, and apply scientific and psychological expertise to remove the bias from traditional playtesting.

We use usability testing, appeal tests, surveys, interviews and other reliable qualitative and quantitative methods to discover what is working with your game, where players get stuck or confused, and de-risk the development of your game.

“I worked with Steve on a title where we had many thorny issues that only playtesting could aid us to make headway on…He has a real clarity of understanding of how to translate your questions and needs into practical unbiased tests and programs to get the understanding you seek.” Brynley Gibson – Executive Producer at Sharkmob

Book A Playtest or User Research Study

Games User Research Training & Coaching

Build in-house games user research capability with training, coaching and consulting, and run playtests that matter.

Your team can run efficient user research, that makes a real difference to game development decisions.

“… really helped me faciliate and set up proper playtests to be effective for our developers with as little participant bias as possible, culminating in a smooth and successful release of some of our recent content.” – Michelle P, Fatshark Games

Games User Research Training

Games UX Strategy

Be confident you are making a game players love, with a player-focused development strategy.

You can achieve predictable production, less re-work, cheaper and more reliable development & confident decision-making from ideation to launch with my industry-leading player insight approach.

Steve was able to turn my vague questions and hypotheses into actionable understanding based on real user feedback, which is impacting studio business strategies and the games we are making.” – James Whitcroft – former UX/UI Design Director at Rockstar, and Creative Director of Lucky Ghost

Games UX Strategy

Playtest Data Analysis

No time to analyse your playtest data? Let us give you the unbiased conclusions, and create a compelling narrative to inform your development priorities.

“Steve was able to provide an external, unbiased viewpoint which was invaluable to us!” – George Rowe – Senior Producer – Aardman Animations

 

Playtest Data Analysis

Book A No-Pressure initial consultation

If you’re ready to release a game you know players will love, book a time below for a no-pressure initial consultation.

We’ll have a chat and answer any questions either of us have. After the call, we can decide if working together makes sense.

Kind Words From Past Collaborations

Lucky Ghost

In creating a new games studio, I was eager to understand more about our players’ needs and motivations in playing games. Steve was able to turn my vague questions and hypotheses into actionable understanding based on real user feedback, which is impacting studio business strategies and the games we are making.

Steve was a trusted partner through this process – from research design, through execution and a delivery of a clear summary which is a constant reference point.

I’d have no hesitation in working with Steve in the future, and would recommend him to anyone who has questions about the people playing their games, or wants to learn more about user research for games.

James Whitcroft
Founder – Lucky Ghost
Brynly Gibson

I have found Playtesting to become a vital tool in making good development decisions at different times in the project from concept to finishing. It is an additional data point that helps prove out and support ideas and assumptions we have created. It gives me additional information and insight I didn’t have before which is useful both for internal and external discussions around the game.

I worked with Steve on a title where we had many thorny issues that only playtesting could aid us to make headway on.

He has a real clarity of understanding of how to translate your questions and needs into practical unbiased tests and programs to get the understanding you seek.

Brynley Gibson
Executive Producer at Sharkmob
Caspar Field

When Wish Studios created the PlayLink concept for PlayStation, we developed a new gameplay paradigm in which casual players would use mobile phone apps as controllers for console games. Such a radical shift, aimed at a non-technical audience, naturally required in-depth playtesting to ensure we got it right.

Steve’s test team provided the answer, delivering well-structured, informative, actionable feedback for our development team to work with.

Caspar Field
CEO – Wish Studios
Ishwari Nainegli

We asked Steve Bromley to help playtest and analyze the FTUE of our game to improve it, and the experience was exceptional. Steve’s attention to detail and keen observation skills during the playtest gave us valuable insights into the user experience and what was lacking in the game.

What sets Steve apart is not only his expertise but also his clear and insightful communication.

The analysis report we received was comprehensive, highlighting strengths and suggesting actionable improvements. We are very happy and grateful to have worked with him.

Ishwari Nainegli
UI/UX Designer at Stellarplay Games
John Foster

Steve is an expert in his field, and his exceptional manner is very suited to working with a range of clients. I don’t hesitate to recommend him.

John Foster
Lead Game Designer – Sumo Digital
Wilmer

Steve Bromley has been instrumental in taking our user research to the next level.

As we approached the launch of our first big title, we had a lot of questions about what our long-term play experience was like. Steve helped us define a playtest method that could answer those questions, including finding suitable participants and figuring out the right questions to measure engagement.

He went above and beyond to assist us and has been incredibly important to our user research growth

Wilmer Tjärnberg
User Experience Designer – Frame Break
George Rowe

We contacted Steve after conducting some playtests, as we wanted a more objective viewpoint on our data that didn’t come with the biases we had after working on the game for so long.

After a quick chat, we sent over all our footage and data to Steve, and he quickly generated a full report which exceeded our expectations in terms of detail and execution time.

Steve was able to provide an external, unbiased viewpoint which was invaluable to us!

George Rowe
Senior Producer at Aardman Animations
Jeff Resnik

Want to give Steve Bromley, UX Research extraordinaire, a giant shout-out.

Our Consumer Insights team is one team that runs a lot of market and ux research and over the last year we’ve had the pleasure of being able to tap into Steve’s brain on a number of occasions and he’s been incredibly helpful.

He has been extremely helpful as we work to support our various internal stakeholders with great research!

Jeff Resnik
Senior Director of Consumer Insights at Pixel United (Big Fish Games, Product Madness, Plarium)
Mindforce game lab

Steve ran games usability training for our entire game development team at MindForce Game Lab.

We all found the training extremely valuable, packed with practical guidance and it provided us with the tools and templates needed to run our own usability tests.

We’re looking forward to running more usability tests to ensure our game is usable and fun for players!

Mindforce Game Lab
Michelle P

Chatting with Steve about sound strategies in the games user research area really helped me faciliate and set up proper playtests to be effective for our developers with as little participant bias as possible, culminating in a smooth and successful release of some of our recent content.

Michelle P
Fatshark Games
Hannah

Our team of 7 participated in a half-day GUR remote workshop led by Steve. He taught us how to plan, conduct, and analyze the results of Games User Research studies.

Steve is highly knowledgeable on the topic, a fact our team knows first-hand from working with him on research projects, so we knew the information shared would be reliable and relevant.

He designed the workshop to be hands-on, which kept the team engaged throughout and fostered team building. Steve was great at accommodating our needs, quick to respond to requests and the information he shared with us brought value to all workshop attendees. It was also genuinely fun, as each attendee playtested a game themselves and moderated a playtest for another attendee. In summary, it was a worthwhile, enjoyable workshop and our team will benefit from the insights we gained.

Hannah
Playtest Cloud
Gamecity hamburg

When Gamecity Hamburg was preparing a playtesting session for local indie developers for the first time, Steve’s know-how was a great help. Thanks to his extensive experience, he was not only able to explain basics and detailed insights into the playtesting process, but he also gave the devs valuable tips tailored to their individual needs and game concepts.

Not only the teams, but also Gamecity Hamburg were very grateful for the valuable insights that Steve was able to convey to us in an easily understandable and clear way. Steve also went above and beyond, offering his advice and further materials after the workshop.

We look forward to possible future collaborations

Senta G.
GameCity Hamburg
filament games

As a company with no one who has formal training in user research and testing, Steve was able to train us to a level where we all feel comfortable and confident running our future tests.

Our work for hire studio struggles to convince clients of the benefits of including user research on projects, we couldn’t be happier with what Steve was able to teach us. Knowing how to communicate to clients a clear and comprehensive process will make a huge difference in our sales!

Filament Games
North Kingdom

A very valuable and thorough experience, and it just generally makes me more excited about making games.

UX Designer,
North Kingdom

The Boutique Games User Research Agency, led by Steve Bromley

I am an experienced user researcher, specialising in games user research and building new user research teams.

I work with publishers, platforms and studios of all sizes from indies to AAA to run playtests, and integrate user research into the game development process. I’ve spent over 25,000 hours with players!

Prior to this I was a senior user researcher for PlayStation and worked on many of their top European titles, including Horizon Zero Dawn, SingStar, the LittleBigPlanet series and the PlayStation VR lineup.

A few of srteve's games

I wrote the best-selling 5-star rated book Building User Research Teams.

I started the IGDA’s Games User Research mentoring scheme, which has linked hundreds of students with industry professionals from top games companies such as Sony, EA, Valve, Ubisoft and Microsoft. This inspired my bestselling book How To Be A Games User Researcher which shares the expertise needed to work in the games industry, and has over 50 5-star reviews on Amazon.

De-risk Game Development Today

If you’re ready to release a game you know players will love, book a time below for a no-pressure initial consultation.

We’ll have a chat and answer any questions either of us have. After the call, we can decide if working together makes sense.