Write and analyze Playtest surveys

Survey Design for Playtesting and Games User Research

Master Survey Design Now
Survey Design

Surveys are a core QUANTITATIVE RESEARCH skill for playtesting games

Writing reliable surveys can be hard.

Feeling unsure how to write effective questions or analyse the data to draw reliable conclusions about game design decisions?

Had some experience with surveys in academia or other industries, but not sure how to apply that to game design?

Having difficulty convincing people that you are ready to design mixed-method playtests?

Be confident designing reliable surveys without delay

Imagine being confident designing surveys as part of any quantitative or mixed method playtest design

Efficiently combining qualitative and quantitative data to draw reliable game design conclusions

Being able to confidently demonstrate your expertise of survey design when applying for roles, or testing games

Having experience working with real playtest data, and not being intimidated when faced with the real thing!

This course will allow you to master games user research surveys today

Writing effective and unbiased surveys is a core skill for any game developer or games user researcher. Quantitative data helps draw reliably, scalable conclusions to improve games.

Getting genuine, unbiased feedback on games will unlock iteration and greatly improves the quality of game design.

This is the only Professional UX level research course aimed at games user research and playtesting.

Led by expert user researcher Steve Bromley (Horizon, PlayStation VR, and many top IPs under NDA), whether you’ve never written a survey before, or just trying to convert your existing experience, this course will ensure you’re ready to write and analyse games user research surveys.

Work with real game data and be ready to test games at a professional level

In this course you’ll work with real playtest data from indie games, and master:

  •  when to use a survey to answer game development questions
  •  How to translate team concerns into survey questions
  •  Define and find the right players to do your survey.
  •  Write unbiased and non-leading questions
  • How to avoid launching surveys that players don’t understand
  •  Draw strong conclusions from qualitative and quantitative data
  •  Share compelling results that lead game development teams to take action.

Practice with interactive activities to write questions, analyse raw data and create compelling game design conclusions.

Join our private online community to ask questions and get feedback from Steve as you progress.

On completing this course, you’ll be ready to deploy surveys throughout game development to make games better (and you’ll have the certificate to prove it!)




Write unbiased surveys

Learn how to write reliable and unbiased surveys, to gather genuine player data.

Master the most impactful question types, gather genuine feedback and learn how to build and distribute your survey to real players.

Get the tools needed to build and distribute surveys to tens, hundreds or thousands of players.

Survey Text
Analyse data to create compelling insights

Analyse text, numerical and rating scale data, and find the true meaning behind what players say.

Wade through player data efficiently to find the most important conclusions.

Make compelling research reports that are clear and make it easy to make games better.

Survey design
Work with real player data

We’ve partnered with real game developers, and work with real player data and feedback.

Find real conclusions about real player behaviour with a genuine in-development game.

You’ll be creating industry quality work, and be ready to apply this to real game development

Two Timin Towers

Work with real player data to make games industry quality surveys

This course teaches core research skills to a professional level, and is appropriate for:

  • Students looking to be ready for a career in Games User Research
  • UX Research career switchers looking to convert their existing experience into games
  • Game developers looking to deploy reliable surveys in their game design process

The course covers:

When to use a survey
Be ready to deploy surveys at the right time in game development, either solo or as a mixed method approach.

Decide what to learn from your survey
Convert vague team priorities into concrete research objectives

Plan the logistics for a study
Define your players and find the right tools to get robust playtest data

Write unbiased and non-leading questions
Deploy the basic question types of generate reliable and useful questions

Analyse qualitative and quantitative data
Draw reliable conclusions from messy research data efficiently.

Share your conclusions
Create compelling reports that lead to effective game design fixes!

Plus lots more:

Throughout complete interactive exercises to work with real player data and be prepared for deploying these skills in a live environment.

Get a certificate of completion to demonstrate you are ready to write surveys for game development.

Also includes a private online community for group feedback, and asking questions to Steve directly.

Taught by games user research expert, Steve Bromley

Steve Bromley is an experienced games user researcher and educator, who has worked in games for over a decade.

He led user research studies for top games such as Horizon Zero Dawn, SingStar, the LittleBigPlanet series and the PlayStation VR lineup, and continues to work with big and small game studios.

He is the author of the book How To Be A Games User Researcher, and started the IGDA’s Games User Research mentoring scheme, which has linked hundreds of students with more industry professionals from top games companies such as Sony, EA, Valve, Ubisoft and Microsoft.

Steve’s Playtest Kit helps game studios across the world integrate UX research into their game development process.