Book A Playtest Or Games User Research Training
BOOK your 2023 PLAYTESTs now
You can’t afford your game to fail – let me help you avoid that. I work with trusted partners to offer safe remote playtests throughout development.
I have limited slots remaining for 2023, get in touch to discuss your playtest needs.
Playtests + Training For all studios
I work with game development teams to help them integrate user research into their development process, and run better-quality playtests.
Create your research roadmap
The recommended start for every studio.
We’ll work together to define your development priorities, the biggest risks facing your game, and come up with an approach to mitigate those risks.
You will end up with a prioritised roadmap of playtests to reduce risk throughout development. You’ll be able to use this to confidently book further playtests, guide your own playtests internally, or make a business case for further investment.
Define your players
De-risk development by understanding who you are making your game for, and what will make them play, or reject games in your category.
We combine understanding your design intent with a deep exploration of player behaviour, to create a tight specification of your real player’s motivation and needs. This unlocks more confident design decisions, marketing opportunities and creates a more successful implementation of your game.
Train your team
One-to-one and group training on core user research skills, to allow your team to run unbiased studies throughout development.
Support a new team
For teams looking to establish a new user research function, we will work together to set you up for success with all the processes, templates and knowledge you need. I wrote the book on how to establish new user research teams, and we’ll work together on applying that to your studio.
Playtests For mobile studios
Optimisation studies using data from real players to improve your mobile game.
Optimise day 1 retention – First Time User Experience (FTUE) Test
Great return on investment for mobile studios
Optimise your acquisition costs and lifetime value, by identifying what issues are causing you to lose players within the first hour of gameplay.
Optimise day 7 Retention – Retention Test
Uncover long-term issues causing you to lose players within the first 7 days, by tracking their thoughts, behaviour and opinions throughout that critical first week. Optimise your daily active users, and reduce churn for your mobile game.
Playtests For indie studios
Remote-first playtesting, for studios with tight constraints on their budget and time.
Define development priorities – Benchmark Test
Most popular with indie studios
De-risk game development. Find out exactly how your game is doing – what do players understand, where do they get confused, and what issues do you need to address urgently.
This study combines qualitative and quantitative data to get a comprehensive unbiased understanding of the state of your game, and allows you to make evidence based decisions about your development priorities.
It’s recommended to run benchmark tests at each development milestone.
Why work with Steve?
Unbiased, external view applying UX and psychology expertise to understand the why behind player behaviour.
Tens of thousands of hours of playtest experience, on top console, indie and mobile games. I have dealt with every kind of game development and playtesting challenge.
Remote first approach – avoid geographic bias and access the widest range of players from important markets.
The home of games user research – Steve is author of best selling user research books and the worlds most popular games user research site.
- World class playtesting approaches – Steve created and applies The Playtest Kit to ensure reliable and actionable results.
Get in contact with Steve today to discuss your playtest needs
Kind words from past clients
Want to give Steve Bromley, UX Research extraordinaire, a giant shout-out.
Our Consumer Insights team is one team that runs a lot of market and ux research and over the last year we’ve had the pleasure of being able to tap into Steve’s brain on a number of occasions and he’s been incredibly helpful.
He has been extremely helpful as we work to support our various internal stakeholders with great research!
Steve ran games usability training for our entire game development team at MindForce Game Lab.
We all found the training extremely valuable, packed with practical guidance and it provided us with the tools and templates needed to run our own usability tests.
The mixture of theory and interactive activities raised our confidence in running usability testing throughout game development, and there were plenty of opportunities to think about how to apply this to our own game.
We’re looking forward to running more usability tests to ensure our game is usable and fun for players!
I have found Playtesting to become a vital tool in making good development decisions at different times in the project from concept to finishing. It is an additional data point that helps prove out and support ideas and assumptions we have created. It gives me additional information and insight I didn’t have before which is useful both for internal and external discussions around the game.
I worked with Steve on a title where we had many thorny issues that only playtesting could aid us to make headway on.
He has a real clarity of understanding of how to translate your questions and needs into practical unbiased tests and programs to get the understanding you seek.
A very valuable and thorough experience, and it just generally makes me more excited about making games.
As a company with no one who has formal training in user research and testing, Steve was able to train us to a level where we all feel comfortable and confident running our future tests.
Our work for hire studio struggles to convince clients of the benefits of including user research on projects, we couldn’t be happier with what Steve was able to teach us. Knowing how to communicate to clients a clear and comprehensive process will make a huge difference in our sales!
When Wish Studios created the PlayLink concept for PlayStation, we developed a new gameplay paradigm in which casual players would use mobile phone apps as controllers for console games. Such a radical shift, aimed at a non-technical audience, naturally required in-depth playtesting to ensure we got it right.
Steve’s test team provided the answer, delivering well-structured, informative, actionable feedback for our development team to work with.
Steve is an expert in his field, and his exceptional manner is very suited to working with a range of clients. I don’t hesitate to recommend him.
I am an expert user researcher, specialising in building new user research teams and games user research.
I work with studios of all sizes to run playtests, and integrate user research into the game development process.
Prior to this I was a senior user researcher for PlayStation and worked on many of their top European titles, including Horizon Zero Dawn, SingStar, the LittleBigPlanet series and the PlayStation VR lineup.
I continue to work under NDA with AAA, AA and Indie studios on PC, Mobile and Console games.
Master Playtesting and games user research today
Get monthly new articles teaching you how to run playtests and be a games user researcher.