Surabhi Mathur – UX Researcher at EA Sports

Surabhi Mathur is an Associate UX Researcher with EA Sports, working on FIFA. In this exclusive interview, I asked about her experience moving from user research at Uber, and the challenges of transitioning into the games industry

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Surabhi Mathur is an Associate UX Researcher with EA Sports, working on FIFA. In this exclusive interview, I asked about her experience moving from user research at Uber, and the challenges of transitioning into the games industry

What was your journey into games user research?

As a UXR I look for opportunities that will help me grow, expand my skills and pose exciting challenges. A job posting by EA was one such opportunity that I took up. 

When I switched from tech to games user research, I didn’t expect GUR to be so different and distinct. Tech UXR has a big, cohesive community which allows a general understanding of how UXR functions in different businesses. Since GUR is largely absent from mainstream UXR conversations, I was oblivious to its uniqueness. 

Even though my journey began subconsciously, I quickly realised that GUR has its own tightnit network of highly qualified and passionate individuals. As soon as I joined( and even before), I started leveraging the information shared by this community and it helped rapidly ramp up. 

What did you find the most challenging step of getting a role working in games? 

I faced two key challenges when trying to enter games industry:

  1. Since games/GUR is unique in the way it functions, the industry prefers people with prior experience in the field. Experience in playing/interacting with games is the next best thing one can bank upon. Since I had neither, I started interacting with different games to get familiar with game design. I also read as much literature as possible on GUR, Game Design etc which helped me understand how I could use my previous experience to draw parallels with the GUR process. 
  2. GUR is more inclined towards quantitative research than tech UXR (subjective experience) and basic quant skills are tested during the interview process. To prepare for this, refreshed all my quant skills before the interview and took a few classes to learn basic statistical languages (R, Python).

Did your experience working in UX elsewhere help with getting a job in the games industry? 

Definitely! Working in Tech made me a versatile UXR with the ability to conduct research in any given circumstances, methods, timelines, stakeholders etc. These skills helped me during my interviews because I was able to think on my feet and be creative with my approach.

What would your top tip be for someone looking to become a games user researcher?

  1. Get in touch with the GUR community and leverage its resources to get started.
  2. Play the games you want to work on or of similar genre: you don’t have to play the whole thing but do experience it’s gameplay. 
  3. Focus on your quant skills. 

Fantastic advice from Surabhi. I personally found the book ‘Quantifying the User Experience’ a really helpful introduction into learning enough stats to get by in most user research roles, if this is a topic you don’t feel comfortable with.

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Steve Bromley is an expert user researcher, who works with studios of all sizes to run playtests, and integrate user research into the game development process.

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