An essential part of plotting our course towards launch

SEGA Europe have partnered with Steve on a number of different projects where our core questions have centred on getting a deep understanding of player experience and expectation. Despite the […]

Last updated: October 13, 2026

SEGA Europe have partnered with Steve on a number of different projects where our core questions have centred on getting a deep understanding of player experience and expectation. Despite the variety in genre and audiences, Steve brings a level of expertise across all projects that is invaluable.

These in-lab playtests are an essential part of plotting our course towards launch, and Steve’s synthesis of insights along with his presentation within workshop-style debriefs have led to an actionable output for our studio teams to move forward with

Alex Bonnett

Senior Research & Insights Manager at SEGA

Meet the author

Steve Bromley is an expert user researcher, who works with studios of all sizes to run playtests, and integrate user research into the game development process.

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