When we approached our game’s positioning, we had several gameplay features we could focus on, but we needed to figure out how significant each was to the player. We sat down and discussed the problem with Steve, who devised a plan. The result was a series of in-depth player interviews that delivered fast, actionable insights to help us develop a strategy, putting the most compelling game elements at the centre of our campaign.
fast, actionable insights to help us develop a strategy
When we approached our game’s positioning, we had several gameplay features we could focus on, but we needed to figure out how significant each was to the player. We sat […]
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Meet the author
Steve Bromley is an expert user researcher, who works with studios of all sizes to run playtests, and integrate user research into the game development process.
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