When we approached our game’s positioning, we had several gameplay features we could focus on, but we needed to figure out how significant each was to the player. We sat […]
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When we approached our game’s positioning, we had several gameplay features we could focus on, but we needed to figure out how significant each was to the player. We sat down and discussed the problem with Steve, who devised a plan. The result was a series of in-depth player interviews that delivered fast, actionable insights to help us develop a strategy, putting the most compelling game elements at the centre of our campaign.
Steve Bromley is an expert user researcher, who works with studios of all sizes to run playtests, and integrate user research into the game development process.
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How to safely approach testing both comprehension and appeal for the story of your game.
A tool to help answer this impossible question…
What do teams mean when they say ‘it’s time to playtest’
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