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Game development is difficult to get right
Hundreds of games are released each day on Steam. Most of those sell less than one hundred copies.
The vast majority of studios fold after releasing their first game.
Too often, game developers are reliant on luck to create a successful game.
De-risked game development
Imagine releasing a game that you are confident players understand, will enjoy and will buy.
Learning problems early in development, when you still have plenty of runway left to pivot and fix them with elegant solutions (without relying too heavily on pop-up boxes of instructions!)
Getting regular inspiration for what does and doesn’t work with players, making prioritising your busy development schedule easy.
Playtest inspired iteration is the secret weapon of game design
Regularly seeing players interact with your game will help you understand what’s working, what’s not working, and where the fun lies. Raw inspiration for iteration.
Every developer recognises the value of playtesting. But we don’t do enough of it.
I’ve worked with hundreds of studios, and know what puts teams off testing…
- It’s hard to prioritise it amongst all the other busy game development tasks we have
- Finding playtesters is frustrating and slow
- There’s endless data to sift through, it can be hard to make sense of it!
- The conclusions seem vague and obvious
I can help. Games user research offers an alternative, professional quality approach to plan and run lean, efficient studies that generate real actionable conclusions.
I’ve spent over 25,000 player-hours running games user research studies, and led teams of all sizes to integrate user research into their game development process.
Join the newsletter to get started today with a foolproof method for getting your first 100 playtesters.
Unlock confident game development with games user research today – Run professional quality playtests, iterate your game, and find the fun.
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Run Playtests Today
This toolkit is for game developers who have no time.
Made in collaboration with game designers, producers, community managers, UX designers, QA managers and solo game devs, it brings the expertise of over 25,000 playtest hours into one complete playtest toolkit – making playtesting accessible to all.
It’s a comprehensive & actionable toolkit packed with processes, templates, guides, and tools. Everything you need to be confident running playtests today.
I am an expert user researcher, specialising in building new user research teams and games user research.
I work with studios of all sizes to run playtests, and integrate user research into the game development process.
Prior to this I was a senior user researcher for PlayStation and worked on many of their top European titles, including Horizon Zero Dawn, SingStar, the LittleBigPlanet series and the PlayStation VR lineup.
I continue to work under NDA with AAA, AA and Indie studios on PC, Mobile and Console games.
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