Low impact studies are often rooted in misaligned teams.

Practical guidance on how to get high quality data from your playtests with children. 

When to start (and stop) playtesting throughout game development.

How to scope games user research studies for impact – uncovering the context for decision making, and setting sensible objectives.

How much does user research cost, what to budget for user research, and how best to spend the budget you have to de-risk game development.

Be ready for your first moderated playtest – and decide whether it’s the rigth method for you.

For most studios selling games is important. Learn if your game will sell, from before you’ve written a single line of code.

That’s just like, your opinion, man

What does analysing playtest data look like? I analyse and report on a single playtest question, using data from a real game test.

Understanding and thinking about ‘who actually will play my game’ gives valuable focus to your development priorities.

Understand game development, and how user researchers interact with their industry peers, and be more likely to pass the interview. 

Every stage of preparing, running and analysing your playtest interviews. Plus tips on how to reveal player’s honest thoughts, and apply that to game design decisions.